This Privacy Policy applies to our site, rideuta.com, and apps.

Thank you for visiting the UTA website rideuta.com (the “Site”). The Site is owned by the Utah Transit Authority (“UTA”). 

Address: 669 West 200 South

Salt Lake City, Utah

Phone: (801) 2872200

Email: @rideuta.com

First Data and Authorize.net process financial transactions originating on this Site on behalf of UTA.

 Utah Transit Authority (UTA) is committed to protecting your privacy and ensuring transparency in how we collect, use, disclose, and safeguard your information. This Privacy Policy is designed to comply with the Utah Government Data Privacy Act, and aligns with the **Utah Consumer Privacy Act (UCPA). It also applies to our mobile sites and apps. By accessing the Site, you are consenting to the information collection and use practices described in this Privacy Policy.

UTA obtains and processes only the minimum amount of personal data reasonably necessary to efficiently achieve a specified purpose as described in this Policy.  We collect information, which may include your name, physical address, email address, telephone number, credit card information, and bank account information, from and about you.

UTA may collect the following categories of information when you visit rideuta.com or use UTA online services:

**A. Information You Provide Directly:**
• Contact forms
• Customer service inquiries
• Email newsletter subscriptions
• Feedback submissions

**B. Automatically Collected Information:**
• IP address
• Device identifiers
• Browser type and settings
• Pages viewed and session duration
• Cookies and analytics data
• General geolocation information (if enabled)

**C. Transaction-Related Information:**
If you access linked systems (e.g., fare payment portals), limited payment or account information may be collected in accordance with PCIDSS requirements.

Information about your visit to this Site. We may gather information about your visit to this Site, such as the name of the Internet service provider and the Internet Protocol (IP) address through which you access the Internet; the type of browser and operating system used to visit the Site; the date and time you access the Site and which portions of the Site you visit; the pages that you access while at the Site and the Internet address of the Web site from which you linked directly to our Site. We might also gather information about what site you came from or what site you visit when you leave us. UTA does not use the information automatically collected to ascertain your personally identifiable information. This information is used to help improve the Site, analyze trends, and administer the Site.

Contact information. We may collect your name, street address, telephone number, organizational affiliation, or email address if you provide it to us by contacting UTA by email, registering for the Web Developer API Data, etc. UTA or its agents may contact you for marketing purposes if you agree to such contact.

Employment application information. If you fill out an application for employment, the information collected will be used by our human resources personnel to determine whether you qualify for the job. The information may also be shared with the manager of the hiring department.

Payment information. On behalf of UTA, First Data and Authorize.net process financial transactions originating on this Site and store data associated with those transactions. If you complete a financial transaction through this Site, Authorize.net and/or First Data collect and store your name, credit card number, credit card expiration date, and any other information necessary to process and track the transaction.

Demographic information. We may collect information like your gender and date of birth if you fill out a survey or apply for an aged-based discount. We may collect other information necessary to substantiate an application for a reduced fare product.

Trip and location data. We collect information about where you tap on and off in order to improve transit service.

We collect information in different ways.

We collect information directly from you. For example, we collect information from you if you sign up for a service. We also collect information if you fill out an online survey.

We collect information from you passively.  UTA uses tracking technologies to improve site performance and user experience, including:
• Cookies
• Web analytics  tools
• Server logs
• Website performance monitoring tools

These tools help UTA measure website usage, troubleshoot issues, and enhance site functionality.

We get information about you from third parties, like social media platforms.

 UTA uses data collected through rideuta.com for the following purposes:
• Enhancing website performance and accessibility
• Responding to customer inquiries and service requests
• Supporting public communications and service alerts
• Analyzing site usage trends and improving user experience
• Maintaining security and detecting improper use
• Complying with state transparency, reporting, and retention rules

We use information to respond to your requests or questions. For example, we might use your information to respond to your comments.

We use information to improve our products and services. We may use your information to make our Site and products better. We might use your information to customize your experience with us. We may combine information we get from you with information about you we get from third parties.

We use information for security purposes. We may use information to protect our company, our customers, and our Site.

We use information for marketing purposes. For example, we might send you information about new products and special offers. We might tell you about new features or updates. We may also use push notifications on our mobile apps.

We use information to communicate with you about your account or our relationship. We may contact you about products that you purchase. We might also contact you about this Policy or our Site’s Terms.

We use information as otherwise permitted by law.

We may share information with third parties.

 UTA may share user data with the following entities when necessary:
• Internal UTA departments
• State and local government agencies
• Contracted service providers (IT, analytics, hosting)
• Law enforcement under certain circumstances

UTA does **not** sell personal data. If UTA ever engages in data-sharing requiring optout under UCPA, users will be notified.

  Information in anonymous, aggregated form may be shared freely.

We will share information if we think we must comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may share if a government agency or investigatory body requests it. We might share information when we are investigating potential fraud. Certain personal information is protected under Utah’s Government Records Access and Management Act (“GRAMA”). Information submitted to UTA may be classified as a public record under the Government Records Access and Management Act (GRAMA), unless an exemption applies.

We may share information for other reasons we may describe to you.

User data collected through rideuta.com is classified and stored according to UTA’s Data Classification Policy and applicable Utah Public Records (GRAMA) retention schedules.
Record series may include website analytics logs, customer inquiries, or feedback submissions.

Data Breach Notification

If you click on a link to a third party site, you will be taken to websites we do not control. This includes social media sites. This policy does not apply to the privacy practices of these websites. Read the privacy policy and the terms and conditions of other websites carefully. We are not responsible for these third party practices.

Utah Consumer Privacy Act.

Under the UCPA, Utah residents have the following rights regarding their personal data:
• **Right to Know** what categories of personal data UTA processes
• **Right to Access** your personal data
• **Right to Deletion** of personal data you provided, where applicable
• **Right to Obtain a Copy** of your data in portable format
• **Right to Opt Out** of targeted advertising (UTA does not engage in targeted advertising)
• **Right to Avoid Discrimination** for exercising privacy rights

To submit a rights request, contact UTA at officeofdataprivacy@rideuta.com.

UTA will respond to a verified UCPA rights request within 45 days of receipt. If additional time is needed, UTA will notify you within the initial 45-day period and may extend the response period by an additional 45 days, for a maximum of 90 days total.

If UTA denies your rights request, you may appeal the denial by submitting a written appeal to officeofdataprivacy@rideuta.com within 30 days of receiving the denial notice. You may also file a complaint with the Utah Data Privacy Ombudsperson.

Data Privacy Ombudsperson: Under Utah Code §63A-19-402.5(1)(c)(iii), you have the right to file a complaint regarding UTA’s data privacy practices with the Utah Data Privacy Ombudsperson. The Ombudsperson’s office is located within the Utah Department of Government Operations.

At-Risk Employees: An at-risk employee (as defined in Utah Code §63G-2-302) may request that their personal information held by UTA be classified as a private record. To make this request, contact UTA at officeofdataprivacy@rideuta.com or at the address below and include “At-Risk Employee Private Record Request” in the subject line.

To access, correct, amend, or request deletion of your personal data, or to submit a rights request under the UCPA, please contact UTA using any of the following methods:

If you have any questions about this Policy, want to access the personal information we collect, or want to correct your personal information, please email us at rideuta@rideuta.com.

You can also write to us or call at:
Utah Transit Authority
Attn: Customer Service
669 West 200 South
Salt Lake City, Utah 84101
Phone: 1-888-RIDE-UTA (743-3882) (In State Toll Free)
1-801-RIDE-UTA (743-3882) (Outside Utah)

Accessibility and Language Access

This Privacy Policy is designed to be accessible in compliance with the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act. If you need this policy in an alternative format (e.g., large print, audio, or other accessible format), please contact UTA Customer Service at 1-888-RIDE-UTA or rideuta@rideuta.com.

If you are deaf or hearing impaired and use either a teletypewriter (TTY) or computer equipment with TTY capability to place your telephone calls, dial 711 (Relay Utah) then give the Relay operator the Customer Service # 743-3882. Calls are also accepted using the video relay services, if you have equipment available.

Language Access: This Privacy Policy is available in English. UTA provides language assistance for individuals with limited English proficiency. To request this policy in another language, contact UTA Customer Service. For information in Spanish (Español), please call 1-888-RIDE-UTA and request a Spanish-speaking representative.

We may update this Policy.

 UTA may update this Privacy Policy to comply with legal changes, technology updates, or operational needs. The most recent revision date will be displayed at the bottom of this notice. If this Privacy Policy changes materially so that we are going to use your personally identifiable information in a manner different from that stated at the time of collection, or if we make any material changes in our privacy practices that affect customer information already stored in our database, we will prominently post a notice on the main page.  UTA will provide at least 30 days’ advance notice before material changes take effect.   Please check our Site periodically for updates.

Effective Date: August 18, 2026.

READ THESE TERMS OF USE CAREFULLY BEFORE USING THIS SITE.

Welcome to the Utah Transit Authority (“UTA”) website (the “Site”). This Site is owned or controlled by UTA and may be administered and/or maintained by third parties (“Administrators”) from time to time on UTA’s behalf. By accessing this Site in any way, including without limitation, browsing this Site, using any information, and/or submitting information to UTA, you agree to and are bound by the terms, conditions, policies, and notices contained on this page (the “Terms”). We may periodically change the Terms without notice, so please check them from time to time because your continued use of the Site signifies your acceptance of the Terms, including changed items.

Linking policy-not a public forum

The Site is intended for UTA to provide information relating to UTA services, programs, objectives, missions and projects to the public and its customers. The Site is not a forum for public communication and debate. All decisions as to the placement of links to external sites or pages from the Site will be made by UTA in its sole discretion. Links are provided as a service to users and are not sponsored by or affiliated with this Site or UTA, and UTA makes no representations or warranties about the content, completeness, or accuracy of those third party sites. Information you submit at a third party site accessible from this Site is subject to the terms and conditions of that site’s privacy policy, and UTA has no control over how your information is collected, used, or otherwise handled.

User conduct and content

UTA welcomes your comments about its services. By posting information in or otherwise using any blog, comment area, or other interactive service, that may be available to you on or through this Site, you agree that you will not upload, post, or otherwise distribute or facilitate distribution of any content that:

is unlawful, threatening, abusive, harassing, defamatory, deceptive, fraudulent, invasive of another's privacy, discriminatory, sexually oriented or tortious;

infringes on any patent, trademark, trade secret, copyright, right of publicity, or other proprietary right of any party;

constitutes unauthorized or unsolicited advertising, junk or bulk e-mail, or any form of gambling;

constitutes the selling or trading of any merchandise;

constitutes the soliciting for advertisers/sponsors;

contains software viruses or any other computer code, files, or programs that are designed or intended to disrupt, damage, or limit the functioning of any software, hardware, or telecommunications equipment or to damage or obtain unauthorized access to any data or other information of any third party; or

impersonates any person or entity.

UTA reserves the right at its sole discretion to remove any content that, in its judgment, does not comply with the foregoing or is otherwise harmful, objectionable, or inaccurate. UTA is not responsible for any failure or delay in removing such content.

By displaying, publishing, or otherwise posting any user content on or through the Site, you hereby grant to UTA a non-exclusive, sub-licensable, worldwide, fully-paid, royalty free license to use, modify, publicly perform, publicly display, reproduce, and distribute such user content in any and all media now known or hereinafter developed without the requirement to make payment to you or to any third party or the need to seek any third party permission. This license includes the right to host, index, cache, distribute, and tag any user content, as well as the right to sublicense user content to third parties, including other users, for user on other media or platforms known or hereinafter developed. You continue to retain all ownership rights in your user content, and you continue to have the right to use your user content in any way you choose, subject to these Terms and the license described herein. You represent and warrant that you own the content submitted, displayed, published or posted by you on the Site and otherwise have the right to grant the license set forth herein, and the displaying, publishing or posting of any content you submit, and UTA’s use thereof does not and will not violate the privacy rights, publicity rights, copyrights, trademark rights, patents, contract rights or any other intellectual property rights or other rights of any person or entity.

No guaranteed availability

The content on the pages of this Site is for your general information and use only. UTA reserves the right at any time and from time to time to modify or discontinue the Site (or any part thereof), temporarily or permanently, with or without notice. You agree that UTA will not be liable for any modification, suspension or discontinuance of the Site.

Accounts

If a particular feature or service offered on the Site requires you to open an account, you must complete the specified registration process by providing UTA with current, complete, and accurate information as requested by the applicable online registration form. It is your responsibility to maintain the currency, completeness, and accuracy of your registration data and any loss caused by your failure to do so is your responsibility. After you have fully completed the registration form, you may be asked to choose a password and a user name. It is entirely your responsibility to maintain the confidentiality of your password and account. Additionally, you are entirely responsible for any and all activities that occur under your account. You agree to notify UTA immediately of any unauthorized use of your account. You further agree not to email, post, or otherwise disseminate any user, ID, password, or other information that provides you access to the Site. UTA is not liable for any loss that you may incur as a result of someone else using your password or account, either with or without your knowledge. You further understand and agree that you have no ownership rights to any account you may have with UTA or other access to the Site or features therein. UTA may cancel your account and delete all User content associated with your account at any time and without notice, if UTA deems that you have violated these terms, the law, or for any other reason. UTA assumes no liability for any information removed from its Site and reserves the right to permanently restrict access to the Site or a user account.

Restrictions on use

All materials published on the Site, including, but not limited to, trademarks, service marks, maps, schedules, arrival information, fare information, photographs and illustrations (collectively, the “Content”), is the property of UTA unless otherwise indicated. Third-party trademarks are the property of their respective owners. You may use the Content displayed on the Site for personal, non-commercial use only, provided that you do not remove any trademarks, copyright or any other notice contained in such content. The use of UTA’s data by developers is governed by separate Terms of Use located at http://developer.rideuta.com/TermsOfUse.aspx. Any other use, including reproduction, modification, distribution, transmission, republication, display or performance, is strictly prohibited without the express written consent of UTA.

Copyrights and trademarks

All Content of this Site is the property of UTA or its content suppliers, and is protected by United States and international copyright laws. The compilation of the Content on this Site is the exclusive property of UTA, and is likewise protected by U.S. and international copyright laws. All trademarks, service marks and trade names (“Trademarks”) of UTA used herein (including, but not limited to, UTA, TRAX, FrontRunner, UTA MY WAY, and the UTA logos are trademarks or registered trademarks of UTA and may not be used in any manner that is likely to cause confusion, or in any manner that disparages or discredits UTA. The UTA trademarks may not be used in connection with the products or services of others, except for the use of a text link or a UTA web logo to link to this Site, in accordance with these Terms and UTA’s linking policy. All other trademarks not owned by UTA that appear on this Site are the property of their respective owners.

Privacy

For an explanation of UTA’s practices and policies related to the collection, use and storage of information about your visit to this Site, please refer to the Privacy Policy contained on this Site. The Privacy Policy applies to information you submit on this Site, and you hereby agree to the terms of that Policy.

Disclaimer of warranties and limitation of liability

UTA does not warrant that the Site will be available at any given time, secure, accurate, free of error, or free of viruses or other contamination. You use the Site at your own risk, and you assume the risk that the Site may provide incorrect information to you or your workers, as well as the risk that any material downloaded by you from the Site may cause loss of data or damage to your computer system. UTA is not responsible or liable for any viruses or other contamination of your system or for any delays, inaccuracies, errors or omissions arising out of your use of the site or with respect to the material contained on the site.

YOU AGREE THAT THE SERVICE IS PROVIDED TO YOU AS IS AND AS AVAILABLE WITHOUT ANY WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY AND NON-INFRINGEMENT. YOU UNDERSTAND AND AGREE THAT IN NO EVENT WILL UTA OR ANY ADMINISTRATOR BE LIABLE FOR ANY DIRECT OR INDIRECT DAMAGES, EVEN IF UTA IS AWARE OF THE POSSIBILITY OF SUCH DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS OR FOR ANY OTHER SPECIAL, CONSEQUENTIAL, EXEMPLARY OR INCIDENTAL DAMAGES, HOWEVER CAUSED, WHETHER BASED UPON CONTRACT, NEGLIGENCE, STRICT LIABILITY IN TORT, WARRANTY, OR ANY OTHER LEGAL THEORY, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE. THE PARTIES INTEND THAT THIS LIMITATION SHOULD APPLY EVEN IF IT CAUSES ANY WARRANTY TO FAIL OF ITS ESSENTIAL PURPOSE. NOR SHALL UTA BE RESPONSIBLE FOR ANY DAMAGES WHATSOEVER THAT RESULT FROM INACCURACIES, MISTAKES, OMISSIONS, INTERRUPTIONS, DELETION OF FILES, ERRORS,  DEFECTS, DELAYS IN OPERATION OR TRANSMISSION, OR ANY FAILURE OF PERFORMANCE WHETHER OR NOT CAUSED BY EVENTS BEYOND UTA’S REASONABLE CONTROL, INCLUDING BUT NOT LIMITED TO ACTS OF GOD, COMMUNICATIONS LINE FAILURE, THEFT, DESTRUCTION, OR UNAUTHORIZED ACCESS TO THIS SITE’S RECORDS, PROGRAMS, OR SERVICES.

Indemnity

You agree to indemnify, defend and hold harmless UTA and its officers, trustees, directors, and employees from and against all fines, suits, proceedings, claims, causes of action, demands, or liabilities of any kind or of any nature arising out of or in connection with your use of the Site.

Severability and waiver

The invalidity of any term or provision of these Terms will not affect the validity of any other provision. Waiver by UTA of strict performances of any provision of these Terms will not be a waiver of or prejudice UTA’s right to require strict performance of the same provision in the future or of any other provision of these Terms.

Entire agreement

These Terms constitute the entire agreement between the parties as to their subject matter, and there are no other terms, conditions or obligations between the parties relating to the use of the Site, other than those contained in these Terms.

Jurisdiction

Your use of this Site and any dispute arising out of such use of the Site is subject to the laws of the State of Utah and the United States of America. User consents to the exclusive jurisdiction and venue of courts in Salt Lake County, Utah in all disputes arising out of or relating to the use of this Site. These Terms operate to the fullest extent of the law.

You are enrolled to receive wireless messages from Utah Transit Authority. By subscribing to this alerting service you agree to the following Terms & Conditions. To stop receiving messages, text STOP to unsubscribe. For help, text HELP.

Most wireless service providers provide text messaging service. While there is no charge to sign up for wireless updates, your wireless service provider may charge per message. Check with your provider for details on additional costs.

Terms and Conditions

User Privacy

Utah Transit Authority will not share nor use your mobile number for any other purpose than for updates from the selected client.

User Fees

Utah Transit Authority does not charge recipients to receive text messages. However, message and data rates may apply.

Frequency

Message frequency varies.

Opt-Out

To Opt-out (discontinue receiving messages), reply STOP from your mobile device. We will confirm your Opt-out by text and you will not receive any additional messages from Utah Transit Authority unless you Opt-in again.

Warranty

Utah Transit Authority is not liable for any delays in the receipt of any SMS messages connected with this program. Delivery of SMS messages is subject to effective transmission from your wireless service provider/network operator. Carriers are not liable for delayed or undelivered messages

Use Case Descriptions

Utah Transit Authority will send SMS messages related to information and alerts about the government services provided by Utah Transit Authority

Questions?

If you have questions or problems or need assistance, please contact support@granicus.com

Privacy Policy

Utah Transit Authority respects your privacy. We will only use information you provide to transmit your text message. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide an organization the information in connection with the wireless message service, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If we, in our sole discretion, believe that any such information is untrue, inaccurate, or incomplete, we may refuse you access to the Service and pursue any appropriate legal remedies. Please visit this page for the full text of our privacy policy.

Published data made available in the UTA Open Data Portal is a public service to enhance open government, transparency, and accountability. All data is made available on an “as is” basis. All data that has been published on the Open Data Portal has been determined to be public data. Although UTA strives to ensure that such published data are accurate, UTA shall make no warranty, representation or guaranty of any type as to the content, accuracy, timeliness, completeness or fitness for any particular purpose or use of any published data provided on such portal; nor shall any such warranty be implied, including, without limitation, the implied warranties of merchantability and fitness for a particular purpose. UTA shall assume no liability for:

any errors, omissions or inaccuracies in the data provided on the UTA Open Data Portal regardless of how caused;

any decision made or action taken or not taken by anyone using or relying upon such data;

any other act identified in any disclaimer of liability or indemnification provision

UTA shall reserve the right to discontinue availability of content on the UTA Open Data Portal at any time and for any reason. If UTA learns that any dataset or portion thereof posted on the data portal is factually inaccurate or misleading or is protected data, UTA will correct or remove such data from the UTA Open Data Portal without prior notice.