WHAT: UTA has new rider support personnel on the TRAX Blue Line. The blue-vested TRAX Ambassadors will provide rider information, support a safe environment, and connect passengers to community resources, particularly those facing homelessness or other needs. TRAX Ambassadors is a proactive initiative to offer direct support to UTA's diverse ridership and foster a welcoming and positive environment for all riders. The program is the newest of a collection of UTA rider support resources that underscore a commitment to safety, respect, and helpful rider information.

WHEN: Thursday, March 7, 2024.
Media station platform interviews: 8:45 a.m.
Ride-along and b-roll, TRAX Blue Line, leaves Salt Lake Central station at 9:14 a.m.

WHO: UTA Director of Community Engagement Megan Waters, UTA TRAX Ambassadors, passengers on TRAX Blue Line

WHERE: TRAX Blue Line Station platform, Salt Lake Central, 325 S. 600 W., Salt Lake City

BACKGROUND:

The TRAX Ambassador Team, composed of 8-10 staff members, has undergone comprehensive training to effectively engage with various communities and navigate diverse circumstances encountered by riders. Equipped with extensive knowledge of customer resources and services, TRAX Ambassadors will be stationed on the TRAX Blue Line during morning and evening hours, Monday through Friday.

The TRAX Ambassador Program will not only assist passengers with their immediate transit needs, but also connect them to additional resources such as shelter, food, justice services, and more. Riders interested in learning more about the TRAX Ambassadors Program and all of UTA’s other rider support resources are encouraged to visit rideuta.com/ridersupport.